The topic for today is “how to manage your client’s expectations” which has been a topic lately especially now with this coming Inauguration Day. In the world of event planning, and in any kind of business for that matter, you encounter many types of people with different wants, needs and expectations. Because you want to do business and also provide everything that is possible to your client, you may promise things that you may not be able to deliver. This is when you need to Manage Your Client from the very beginning.
How can you manage your client? Well, it’s actually pretty straight forward and that is why we might not always think about it (I’ve done it!). You need to tell your client what you can offer, how to deliver it, the time frame to finish your job, and just be sort of honest. In event planning, and this happens not just to event planners, clients reach out to you with a vision of their event , but they are not sure how to develope it and they want you to help them figure it out with your expertise. Or some clients come to you with a vision knowing exactly what they want (think decor, music, venue, overall experience, etc). Either way, as a knowledgeable person in the industry, you can certainly help the client make their vision a reality, BUT there are a few things to take into consideration after talking to your client about their wants, needs and expectations of the event:
- Obviously, the biggest thing would be BUDGET
- How capable are you to deliver what the client is asking?
- Are the client’s expectations realistic?
- Is the time frame to plan the event realistic?
- Do you have the right tools to plan and carry out the event?
- Do you know people in the industry that could give you some tips about something you don’t know much about?
These are some things you need to think about as you talk to your client while discussing and going over the ideas and plans for the event. The client will definitely appreciate your input so that he/she is prepare as to what to expect and as to what can be done. Trust me, building a trustful and professional relationship with clients should be one of your top priorities.
Trust and professionalism = repeat business
I hope you find this helpful!