Friday Intro!

Hello everyone!

#fridayintroductions have been popular for a while although I’ve noticed it’s sort of slowing down now, but since I’ve never done one I thought I would give it a shot right here on my blog.

I’m trying to not make this post like a biography because I tend to write too much and it’s hard to keep it short (sorry!), but I’ll try my best.

Since this blog is about my experiences in event planning I thought I should keep it to this topic but what’s an intro without the background story? I will begin with how my father brought me to become an independent and business forward child. I tried, I really did. At one point, I was making ice cream at home and selling it. I bought all the materials, the juices, milk, chocolate, the little baggies, you name it. It worked, people were buying homemade ice cream from me and I learned to give change back. This happened back in Chile. After that I sort of gave up on that, and I shifted my attention to something that I seemed to be good at: meeting new people and organizing things. So, the very first thing I organized as a child was a dance routine with two of my best friends. The song was from Christina Aguilera “Ven conmigo” and it seemed to be going well. The purpose of the dance was to perform at the neighborhood’s Christmas event at the plazuela (square) where they gave out candy. In order to do this, we had to ask permission to the president of the board of the neighborhood, and my two friends and I presented ourselves at his house and told him our idea. He was convinced enough (how could he not? three young girls with a dream). We practiced and practiced until we knew every move and coordinated our outfits and performed in front of the entire neighborhood who was present.
Apparently, our idea was very popular because the following year another group of girls performed after us. I decided to not perform the second year but helped with the routine and outfits.

Fast forward to 2008, my high school graduation in the USA, and then later that year Penn State University graduating in 2012 with a bachelor in Marketing, which I obviously didn’t end up pursuing after graduation.

I had so many random jobs before I figured out what I was meant to do and what I thought, and still think, would make me happier. Somehow from the many random, low paying jobs, weird hours, nice and bad bosses, I ended up where I’m today with a pretty clear idea of where I want to go from here.

The one thing I know for sure was that I was not afraid to switch up my jobs when I felt like it was time, or when I applied to a job that I thought I wasn’t ready for but did it anyways because I wanted to prove to myself that I could and that I was not afraid. I had a lot of ups and downs, and I definitely did not start on the path where I had a good or decent job after college and could afford rent and food. I did have a lot of help and support from my mom and dad and they definitely trusted me for some reason.

Fast forward to 2018, I am doing what I want to do for a long time, still planning for the future with some ideas under my sleeve and currently doing some research. Maybe my father instilling in me that I should do what I believe in and not do what we think we are supposed to do is coming handy, also my mom’s sense of responsibility and consistency with everything you do.

I would still be somewhere on an Island living life if it were up to me, but I have to be somewhat responsible, I guess.

Oh, I almost forgot, on my free time I enjoy reading fiction books, watching movies and currently obsessed with movies like The Duchess and Marie Antoinette, spending time with my family and baby Leo, face timing by precious Renato, and hopefully going out hiking soon once the weather warms up because I can’t handle the cold.

The Colorful World of Pantone

Hi everyone,

Happy Monday! I’ve had my cup of coffee already and ready to start my day.

So, it’s been announced that the Pantone color of 2018 is ULTRA VIOLET! yaaa! who’s excited? Last year, the pantone color was greenery, which was my favorite by the way.

Below are this year’s Pantone color and my favorite from previous years. I’m guessing greenery and blush are not going anywhere just yet and it’s such a beautiful complement to the ultra violet.

What’s your favorite? For more information on the wonderful world of Pantone colors, check out their website https://www.pantone.com/color-of-the-year-2018

crocus-flower-spring-purple-59992.jpeg
Ultra-Violet 2018
pexels-photo-175253.jpeg
Greenery 2017
pexels-photo-313707.jpeg
Rose-Quartz (blush) 2016
pexels-photo-414510.jpeg
Serenity 2016
pexels-photo-80628.jpeg
Radiant Orchid 2014

With love, Continue reading “The Colorful World of Pantone”

So Much for Majoring in Marketing! The learning continues…

Hi everyone!

Yesterday, I had a realization at work. A realization like many other, it was a no-brainer, but often I overlooked it because it’s an obvious thing.

Well, yesterday, as I was giving yet another wedding tour, and like many other times, clients call me later accepting the proposal or rejecting it after they have slept on it and toured other venues, I booked two weddings back to back on the spot. Then, I thought, wow I guess I’m getting really good at selling events, and the the club is not one of the gorgeous venues around the Atlanta metro area? After of five minutes of congratulating myself, I started really thinking about what encouraged them to book us instead of other venues.

So, I feel like I have to start the story from the beginning…

In D.C., the market is very different than here, at least the area I’m at (not Atlanta downtown). When I worked at a popular wedding venue and off-premise catering, the clients that we usually got were not too concerned about how much they were paying for just the venue or just the food. In fact, they wanted to wow their guests and they showed it with the venue, design, and food and the open bar was never missing. Yes, they were working with a budget, but it was way more reasonable than the budgets I get here!

Here, the market is different. When I started working for the club as a private event coordinator, my main responsibility was to sell events. And so, when I came on board, I was adjusting a lot of things such as: menu, food presentation, the way events were coordinated, the vendors that we partnered with, etc. I was doing this because there wasn’t much in place for weddings.

After trying to sell and sell the first couple of months, I felt like I was being unsuccessful. So, then I started to really understand the types of inquiries I was receiving from potential clients. I later realized that this market doesn’t care too much about the decor, the different options of food, and many called me only a few months before their wedding.

With my unsuccessful wedding menus that were probably too high for the market here, I decided to do an inclusive wedding package that looked more reasonable, yet appealing so that the client felt like they are getting a better deal.

Long story short, the new inclusive wedding package I designed, after I started advertising it, was getting more and more attention and people started booking us. We also had to do a styled wedding shoot to update the marketing materials, but that’s for another story…

So, what to take from this long article? Study the market and don’t try so hard to change it. I accepted the fact that we probably wouldn’t get the clients that I wanted to get just yet and I was the one who needed to adjust to them.

With love,
Natalie

How About that Leadership?

Hello and Happy New Year everyone!

I know is February and very close to Valentine’s Day and I  know that I haven’t written articles lately, but today I feel inspire. Inspire because I want to stress the importance of team building and respect. Yea, I also thought that it’s a very obvious matter but believe or not in many places such as orgs, work and even at home, many people forget the importance of team building and respect.

Why is it important? Because if you don’t feel like you are being guided through a process that’s new to you, you might feel discouraged and yes, you will keep working on it, but it does get difficult when the person who is supposed to guide you is not supportive and you feel like she/he just wants you to fail.

So, I’ve read quotes saying that it’s better to be a leader than a boss. Those words are very true when it comes to having to work (in any place) with a group of people. How is the organization or company supposed to grow if there is a huge employee turnover ratio who are not even lasting a year on the job? Other than being disadvantageous for the new person, it is also hard financially on the organization or job.

So, just a tip to those so call leaders out there, you can be tough and hard as much as you want, and I’m not saying you have to be easy when it comes to business, but you need to learn how to appreciate your staff and teach them to be as successful as you, so that your organization’s or business’s culture is known for their leadership and employee advancement within the company, which will also reflect on the numbers.

And just because I love quotes, I’ve written below some of my favorite ones that I found today.

“Leadership is the capacity to translate vision into reality.” – Warren Bennis

“No man will make a great leader who wants to do it all himself, or to get all the credit for doing it.” – Andrew Carnegie

“The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.” – Jim Rohn

“Don’t find fault, find a remedy.”- Henry Ford

“Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish.” – Sam Walton
Any comments are welcome!

With love,
Natalie